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FOR FINE OR FLAT HAIR
John Frieda Volume Lift Shampoo, optimized with Air-Silk technology, dramatically enhances hair fullness and volume.
ENHANCES VOLUME IN 1 USE
Maximize the fullness of your hair with Volume Lift, the perfect solution for achieving instant voluminous style.
FOR COLOUR-TREATED HAIR
Safe and gentle, this shampoo is designed specifically for color-treated hair to fight against limpness and maintain vibrant color.
SOFTENS HAIR
Leave hair soft and touchable, with added bounce and movement.
NEW PACKAGING
Presenting the new volumizing formula in a sleek, user-friendly packaging. Formerly known as Luxurious Volume, now better and more effective than ever.
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